Can you resist your favorite food with your mind?

We all have cravings for certain types of high-caloric food. When we see or eat this food, our reward system in our brain is activated and we feel satisfied. It is assumed that the reward system in obese people is more active when they see this food, but less active when they eat it: they need more of this food to get the same satisfaction. But this theory seems to be too simple. Anne Roefs (Maastricht University) explains how the mind plays a crucial role.

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Prof. Dr. Anne Roefs

Prof. Dr. Anne Roefs a psychology professor at Maastricht University

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