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How do sales change what you buy?

Buy one, get one for free. For sale. 50 percent off now! Have you ever been tempted to buy when stores used these types of promotions? And how does it impact you? Aylin Aydinli (VU Amsterdam) explains how price promotions affect buying decisions, food waste and how a sale can backfire at a company.

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Dr. Aylin Aydinli

Dr. Aylin Aydinli is a marketing researcher at VU Amsterdam

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